Project New West

Project New West (PNW) is the leading authority on the values, issues, and demographics that define America's "New West" – the eight state region that includes Arizona, Colorado, Idaho, Montana, Nevada, New Mexico, Utah, and Wyoming.

Once considered the home of cowboys and miners, the American West has transformed into the country's fastest growing region. It can no longer be understood by conjuring up the simple imagery of the past. Fifth-generation farmers live next to brand-new subdivisions full of recent arrivals, and vacation homes in ski towns are just miles away from working mines. People choose to move to the West to enjoy the unique quality of life the region offers. With this growth, a new breed of leaders has emerged – leaders who are independent, pragmatic, and focused on the central issues and values that draw people to the region.

Founded in 2007, Project New West is a private research and strategy company based in Denver, Colorado. PNW's mission is to provide subscribers and clients with a roadmap to understand the political, demographic, and issue landscape of the West. Our subscribers receive a comprehensive set of tools and strategies which include quantitative and qualitative research, issues analysis, demographic research, and other strategic services to most effectively communicate to those who live and play in the West.

PNW relies on the region's top strategists to guide our research and analysis to ensure that our clients receive the most effective and strategically useful tools and services available. Clients who commission research through us have the benefit of PNW’s seasoned staff and consultant team developing and managing a unique briefing program to ensure that the research and analysis are fully consumed by the client, its grantees, members, and others in the PNW Subscriber Network the client wishes to have briefed. PNW has hosted over one hundred in-state, national and phone briefings on its research products.